Out today: Force of Nature

It's official: Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution, is out today.

My book tells the story of how a big company can be convinced that there's a strong business case for green -- and why the realization that sustainability is an asset, not a distraction, is spreading to other businesses and industries. Some are calling it a second industrial revolution. At the very least, it's a hopeful development at a time when we desperately need one.

I'll be kicking off Force of Nature's publication in the Northern California this week: at Kepler's Books in Menlo Park on Thursday May 12, Copperfield's Books in Sebastopol on Saturday May 14, and at the Commonwealth Club in San Francisco on Monday May 16.