In the book birthing process, the arrival of the bound galleys in the mail is a major milestone, a bit like seeing that late-term ultrasound. Almost there... but still time to make sure everything's just right before the due date in May.
And while I make a few final updates, I also get to show off the cover of Force of Nature here. My newest book is about what happens when a renowned river guide teams up with the CEO of one of the largest -- and least Earth-friendly -- corporations in the world. In the case of Wal-Mart CEO H. Lee Scott and white water expert-turned Blu Skye Sustainability consultant Jib Ellison, you get nothing less than a green business revolution.
Force of Nature, coming May 10, 2011, from Harper Business, takes you inside the struggle to redefine what it means to be green in the world of big business. A little-known partnership between a one-man consultancy and the world's biggest retailer has evolved and grown, and has begun transforming whole industries. Now it's empowering a second industrial revolution, based on a simple truth: that the clean, green, efficient, less-wasteful, less polluting way of doing business can also be the most profitable way of doing business.
I'll be posting an excerpt as the pub date approaches….
